ABOUT

The Japan Farmed Fish Export Association was established in March 2022 to promote the export of farmed BURI (yellowtail) and MADAI (sea bream).

I would like to extend my greetings to all of you who take pride in our nation’s fishery resources and Japanese food culture.
The Japanese domestic food market is expected to inevitably shrink in the future due to population decline and aging. On the other hand, looking outside of Japan, the demand for edible marine products is increasing year by year, and further market expansion is expected due to global population growth, health consciousness, and economic growth in emerging countries. Therefore, the expansion of exports of Japanese marine products and their processed products, etc., is expected to lead to higher incomes for domestic producers and regional revitalization.
In November 2020, the Japanese government formulated the “Strategy for Expanding Exports of Agricultural, Forestry, Fishery and Food Products” in order to accelerate the expansion of exports of agricultural, forestry, fisheries and food products. The strategy emphasizes the importance of developing a system that allows for the specialized and continuous production and export of products with the specifications (quantity, price, quality, and standards) required by overseas markets, and the development of various commercial channels,

1. Establish priority products that can make the most of Japan’s strengths and their respective export targets.
2. For each of the priority commodity items, a commodity group or consortium will be organized to include related businesses involved in production, processing, distribution, export sales, etc. The commodity group or consortium will take the lead in collecting information on target countries and regions, developing sales strategies, branding, supporting business negotiations and the development of sales channels through collaboration among exporting production areas, etc.
3. The government will provide necessary support for these efforts.

As of March 31, 2023, 28 agricultural, forestry, marine, and food products were designated as priority commodities, including five marine products, and the Association was established on March 30, 2022, as an organization for “yellowtail” and “sea bream” among them. The Association became a general incorporated association on February 28, 2023.
The 2025 target (export value) set in the “Export Expansion Strategy” is 54.2 billion yen for “Buri” (22.9 billion yen in 2019) and 19.3 billion yen for “Tai” (3.5 billion yen in 2019). While export leaders of the same products tend to compete with each other, it is essential to work together to establish the Japan brand for “Buri” and “Tai” and to work to eliminate any institutional obstacles to exporting. This will be an opportunity for friendly competition.
We would like to achieve our goal by working hand in hand with as many people as possible who are trying to expand exports of yellowtail, sea bream, and their processed products. Your understanding and cooperation in our activities would be greatly appreciated.